Sebuah promosi berlangsung di Sydney untuk menandai pembukaan merek pakaian baru. Sebuah balok es 400-pon diletakkan di Martin Place dengan 1000 dolar Australia di dalam es tersebut. Orang harus memahat blok es tersebut untuk mendapatkan uang.
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http://keyboardberita.blogspot.com/2010/10/lomba-mengambil-uang-di-dalam-balok-es.html
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